Special Report:
The Clean Side Of Mica

As consumers pressure the beauty industry to clean up its act, this Preen.Me Special Report highlights this industry’s shift towards cleaner, more sustainable practices. We hone in on Mica, a widely used ingredient in cosmetics products that has recently been scrutinized and is becoming a platform for big change.

We analyzed 1.8M Instagram posts, 654 Instagram hashtags, industry sources, consumer surveys, and influencer focus groups to unpack and measure the consumer hunger for change towards cleaner and more sustainable practices.

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